The Culture Source

Donni-Oh!'s daughter @Flavaz Urban Wear (Fall 2000) The Beginning of Flavaz In the early '90s, the fashion landscape was transforming rapidly. The rise of urban streetwear was gaining momentum, inspired by music, art, and a vibrant Hip-Hop culture. The musical aspect of Hip-Hop was maintaining a foothold in mainstream culture. The fashion aspect of Hip-Hop was following close behind with urban and black owned fashion brands such as FUBU, Karl Kani, Cross Colours, Phat Farm a

August 2025 will launch the Flavaz '95 Collection, as well as the rebranding of Since '73.