Big Sean Expands Role With Detroit Pistons

The Detroit Pistons have named the Detroit native rapper Big Sean as their Creative Director of Global Experience. This is an expanded role from his previous position as the team's Creative Director of Innovation. 

Key Responsibilities

In his expanded front-office position, which was announced on December 21, 2025, Big Sean's duties include shaping the franchise's global creative vision across basketball, art, fashion, and culture. His role involves: 

• Shaping visual identity and cultural storytelling on a global scale.

• Enhancing community engagement and global fan development efforts.

• Spearheading the "Creatives Across Continents" initiative, a global program that invites artists and designers to create original work inspired by Detroit basketball, with a collaborative retail collection planned for 2026.

• Continuing previous work on merchandise design (including the "St. C's" City Edition uniforms and "Don Life" practice jerseys) and in-game experiences. 

Big Sean expressed that this new role allows him to "serve the Pistons community... on an even bigger scale" and help define the culture of Detroit Basketball to the world.